A one-person advisory built on real experience, not buzzwords.
Founder & Principal Advisor
25+ years in business — from building startups to running $300M operations. Now I help business owners like you figure out this whole AI thing.
I've worn a lot of hats. I built Acer's business in the Adriatic from scratch. I managed Apple's sales across Central and Eastern Europe. I turned around a struggling retail chain and grew it 90% in four years. Along the way, I started three of my own companies — including Gooma, an app that hit #1 on the App Store, and iTrainer, where I teach kids to code.
The thread through all of it? Adopting new technology before competitors do — and learning (sometimes painfully) what works and what's just hype.
Now I help small and medium business owners do the same with AI. No complicated frameworks. No pushing expensive tools you don't need. Just honest, practical guidance from someone who's been in your shoes.
Started in retail tech at Computer Centar Mercatone, hands-on with everything from building PCs to managing stores. Built and sold first company (Mobikom) while learning the business from the ground up.
Sony Ericsson Regional Manager, then first employee at Acer's Adriatic office. Built the operation from zero, achieved #2 market position in two years.
Account Executive for Apple across Baltic States and CEE. Grew territory from $50M to $300M. Simultaneously founded Gooma (award-winning app) and iTrainer (training center for 500+ students).
Executive Director at Links, Croatia's leading IT retail chain. Led transformation through COVID: 90% revenue growth, 3X EBITDA increase, earned "Employer Partner" certification.
Executive Director at Strategio (Kliker.biz), a B2B market intelligence platform. Led AI integration, EU funding rounds, and positioned for €1M ARR. Early adopter of AI in business operations.
Founded Magista to help SMBs navigate the AI transition with the same practical, results-focused approach that worked throughout my career.
I'll tell you what I really think — including when something isn't worth your time or money. No sugarcoating, no upselling.
I don't sell software or get commissions. If a free tool does the job, that's what I'll recommend. My only interest is what works for you.
My goal is to make myself unnecessary. I'll show your team how everything works so you never feel stuck or dependent on outside help.
I've run businesses, hit targets, managed teams. I know the difference between ideas that sound clever and ideas that actually work when Monday rolls around.
MBA equivalent (univ.spec.oec.)
Faculty of Economics, Zagreb
B.Sc. Economics
Faculty of Economics, Zagreb
Apple Leadership Series
Apple Certified Trainer
Miller-Heiman Sales Methodology
ASANA Project Management Expert
Croatian (native)
English (fluent)
Italian (basic)
Gooma.biz — Travel expense SaaS
iTrainer.hr — Kids coding education
No pressure, no sales pitch. Let's just have a coffee (virtual or real) and talk about your business.
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